About Fideseo®
Fideseo® (pronounced Fedeeseeo) means faith, trust, and loyalty. Our expert team builds trusting, productive client relationships and drives success through:
- Capability-driven growth
- Operational efficiency
- Innovation
- Cost containment
Thank you to our teams and clients for your trust.
Our story
Fideseo® began as Hershfield Consulting in 2013, specializing in strategic advisory consulting. In 2022, responding to client needs, we transitioned to offering fractional executives and staff support, giving birth to Fideseo®.
Since 2022, we’ve expanded our services for non-profit, for-profit, and private equity clients. In 2023, we launched Vendor Fidelity®, enhancing risk and information security in vendor management.
Over 90% of our clients return after their first engagement. Why? Because we listen, focus, deliver, and communicate effectively, earning and keeping their trust. We prioritize our people, ensuring our commitment to staff and clients alike.
Testimonials
Meet our leaders
David Hershfield
Chief Executive Officer & Co-Founder
David is Fideseo’s co-founder and CEO, leading with purpose and emotional intelligence. Prior to founding Fideseo, David was the Executive leader of Product, Technology, Data, and Design at Azlo owned by BBVA. Prior to Azlo, David was Chief Product Officer at Auctionata and SVP of Online Technology at the OSP Group (formerly known as Redcats). He also led the Global Product & Experience and Content teams at PayPal, helping them propel PayPal from $800M to $4.1B in annual revenue. Prior to PayPal, David led the Instructional Communications, Localization, and various Design teams at Adobe. His teams were responsible for numerous key initiatives, including contributing to the initial launch of the Adobe Creative Suite. Before Adobe, David led various teams at Ascend Communications, culminating in Ascend being acquired by Lucent Technologies for $20.3B.
David holds an MBA from St. Mary’s College of California and a BA from the University of California, Berkeley.
Louis Picchione
Chief Operating Officer & Co-Founder
Louis is an executive recognized for understanding corporate strategies, creating, and developing businesses through the creation of high-performance teams, delivering scalable solutions, and transcending industries. A skilled senior leader with a demonstrated unique focus on solving the most challenging problems with clarity of thought, a direct approach, and a reputation for accomplishments regardless of the challenges. Louis most recently led Information Technology at Fanatics, the global leader in licensed sports merchandise. Prior to Fanatics, Louis was the VP of Online Technology at FULLBEAUTY Brands (formerly known as Redcats). He has 30 years’ experience guiding top Retail, Financial, and Media companies, including Fanatics, Redcats, Citigroup, Time Inc., and Viacom, through the stages of chaotic hyper-growth to the stressful periods of divesture. His talents have led to higher revenues, increased performance and stability, and superior use of CAPEX & OPEX.
Louis holds a BS in Management Information Systems from Manhattan College.
Nick Yonko
Chief Information Security Officer & Co-Founder
Information Security evangelist with experience involving all aspects of Information and Communications Technology (ICT) sustainment, innovation, and implementation. Innovated the development of ICT systems for security through explosive 300% growth at Azlo (FinTech) and BBSI, Inc. (Professional Services), and 200% growth at Insitu, Inc. (GovCon). Architected, built and secured custom software solutions for Portland State University Foundation, The Lemelson Foundation, and social networking start up OllieMe!. CISSP with deep awareness of NIST, FFIEC, EAR, ITAR and ISO. Nick believes people are the key to secure environments through informing, training, and collaborating with customers and partners to increase visibility and ensure trust.
Nick holds a Bachelor in Fine Arts degree from Cornish College of the Arts.
Our awards
Fideseo® won a Netty Award in August 2024 for “Niche Consulting”
Specifically, we were called out for our groundbreaking Vendor Fidelity® offering, which dramatically lowers cybersecurity risk and strengthens information security through vendor management.
The Netty Awards, renowned as one of the most trusted accolades in the industry, honor excellence in various verticals with unique categories. From Social Media and Industry to Influencers & Creators, Web, Advertising & PR, and Apps & Software, the awards cover a wide array of sectors that shape the digital world we live and work in.
David Hershfield, our CEO, recently became an honoree for the 2025 Excellence in Technology Award
Winners will be announced at the FUELD Conference in Las Vegas March 4-6, 2025.
Explore the vibrant agenda of the USA Edition of the FUELD Conference, designed to inspire action and deliver deep insights. The agenda is carefully curated to delve into critical trends across various industries. Featuring a diverse lineup of session formats—from engaging panel discussions and insightful keynote addresses to interactive fireside chats—each segment of the conference is tailored to stimulate your curiosity and equip you with the tools to lead at the cutting edge of innovation in technology and business leadership.
David will be a keynote speaker at the conference and Fideseo will facilitate a panel discussion at the event. In addition, Fideseo® is a sponsor and will be an exhibitor at the FUELD Conference.
Come visit us in Las Vegas March 4-6 2025!