About Fideseo®
The name Fideseo® (pronounced Fedeeseeo) comes from the Latin word Fides, which means faith, trust, and loyalty. With our leadership and experts, we work together to ensure trusting, productive client and working relationships. At the core of our success is our ability to attract, retain, and inspire our top-notch experts.
And we are committed to driving these customer outcomes:
- Capability-driven growth
- Operational efficiency
- Innovation
- Cost containment
We thank our teams and customers for the confidence and trust they place in us.
Our story
Fideseo® has roots in strategic advisory consulting. We started as Hershfield Consulting in 2013, helping clients address their most difficult challenges and opportunities. In 2022, we listened to our client’s new need for experts to support specific efforts and functions. We took our consulting expertise and applied it to fractional executives and staff offerings. Fideseo® was born.
Since 2022, we continue to grow and learn increasingly effective ways to serve our clients in the non-profit, for-profit, and private equity segments. An example is our 2023 launch of Vendor Fidelity®, a product that uniquely helps clients with risk and information security associated with vendor management.
Over 90% of our clients ask us back after we complete our first engagement. Why do we have that repeat business? Because we earn trust and keep it. How do we earn trust and keep it? We listen, focus, deliver, support our teams, and effectively communicate. And we demonstrate our commitment to our staff every day, reinforcing the importance of putting our people first. We are proud of our reputation and history of accomplishment.
Testimonials
Meet our leaders
David Hershfield
Chief Executive Officer & Co-Founder
David is Fideseo’s co-founder and CEO, leading with purpose and emotional intelligence. Prior to founding Fideseo, David was the Executive leader of Product, Technology, Data, and Design at Azlo owned by BBVA. Prior to Azlo, David was Chief Product Officer at Auctionata and SVP of Online Technology at the OSP Group (formerly known as Redcats). He also led the Global Product & Experience and Content teams at PayPal, helping them propel PayPal from $800M to $4.1B in annual revenue. Prior to PayPal, David led the Instructional Communications, Localization, and various Design teams at Adobe. His teams were responsible for numerous key initiatives, including contributing to the initial launch of the Adobe Creative Suite. Before Adobe, David led various teams at Ascend Communications, culminating in Ascend being acquired by Lucent Technologies for $20.3B.
David holds an MBA from St. Mary’s College of California and a BA from the University of California, Berkeley.
Louis Picchione
Chief Operating Officer & Co-Founder
Louis is an executive recognized for understanding corporate strategies, creating, and developing businesses through the creation of high-performance teams, delivering scalable solutions, and transcending industries. A skilled senior leader with a demonstrated unique focus on solving the most challenging problems with clarity of thought, a direct approach, and a reputation for accomplishments regardless of the challenges. Louis most recently led Information Technology at Fanatics, the global leader in licensed sports merchandise. Prior to Fanatics, Louis was the VP of Online Technology at FULLBEAUTY Brands (formerly known as Redcats). He has 30 years’ experience guiding top Retail, Financial, and Media companies, including Fanatics, Redcats, Citigroup, Time Inc., and Viacom, through the stages of chaotic hyper-growth to the stressful periods of divesture. His talents have led to higher revenues, increased performance and stability, and superior use of CAPEX & OPEX.
Louis holds a BS in Management Information Systems from Manhattan College.
Nick Yonko
Chief Information Security Officer & Co-Founder
Information Security evangelist with experience involving all aspects of Information and Communications Technology (ICT) sustainment, innovation, and implementation. Innovated the development of ICT systems for security through explosive 300% growth at Azlo (FinTech) and BBSI, Inc. (Professional Services), and 200% growth at Insitu, Inc. (GovCon). Architected, built and secured custom software solutions for Portland State University Foundation, The Lemelson Foundation, and social networking start up OllieMe!. CISSP with deep awareness of NIST, FFIEC, EAR, ITAR and ISO. Nick believes people are the key to secure environments through informing, training, and collaborating with customers and partners to increase visibility and ensure trust.
Nick holds a Bachelor in Fine Arts degree from Cornish College of the Arts.
Our awards
Fideseo® won a Netty Award in August 2024 for “Niche Consulting”
Specifically, we were called out for our groundbreaking Vendor Fidelity® offering, which dramatically lowers cybersecurity risk and strengthens information security through vendor management.
The Netty Awards, renowned as one of the most trusted accolades in the industry, honor excellence in various verticals with unique categories. From Social Media and Industry to Influencers & Creators, Web, Advertising & PR, and Apps & Software, the awards cover a wide array of sectors that shape the digital world we live and work in.
The judging criteria for the Netty Awards are as diverse as the categories themselves. Each entry is meticulously evaluated based on factors such as creativity, technical proficiency, innovation, impact, and overall excellence in the respective field. The judging panel seeks entries that demonstrate a strong commitment to advancing the digital world we live in and to showcase outstanding achievements that have a lasting impact.
David Hershfield, our CEO, recently became an honoree for the 2025 Excellence in Technology Award
Winners will be announced at the TechX 2.0 Conference in Las Vegas March 4-6, 2025.
The US edition of the TechX 2.0 Conference features an agenda that includes expert-led keynotes, collaborative panels, and engaging fireside chats. The agenda focuses on emerging technologies like quantum computing, IoT, virtual reality, advanced data analytics, and much more.
David will be a keynote speaker at the conference and will host a panel discussion at the event. In addition, Fideseo® will be an exhibitor at the TechX Conference.
Come visit us in Las Vegas March 4-6 2025!